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Assessment
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Measuring Motivation Multidimensionally

Development of the Assessment of Individual Motives–Questionnaire (AIM-Q)

Larry C. Bernard

Loyola Marymount University, lbernard{at}lmu.edu

Michael Mills

Loyola Marymount University

Leland Swenson

Loyola Marymount University

R. Patricia Walsh

Loyola Marymount University

We report the development of the Assessment of Individual Motives—Questionnaire (AIM-Q), a new instrument based on an evolutionary psychology theory of human motivation. It provides multitrait—multimethod (MTMM) assessment of individual differences on 15 motive scales. A total heterogeneous sample of N = 1,251 participated in eight studies that evaluated the homogeneity, internal consistency, test—retest reliability, and MTMM convergent and discriminant validities of the AIM-Q's three methods. These studies generally support the overall strategy of assessing individual differences in multiple evolutionary-based motives with multiple methods. Additional validity studies are underway and, when validated further, the AIM-Q may offer a promising option for evolutionary psychologists and behavioral geneticists wanting to incorporate individual differences into their research but have had to use existing self-report measures of personality, which were not designed for such a purpose. It may also offer clinical and counseling psychologists an additional approach to personality measures for the prediction of behavior.

Key Words: motivation • motives • measurement • assessment • evolutionary psychology • multitrait—multimethod

Assessment, Vol. 15, No. 1, 16-35 (2008)
DOI: 10.1177/1073191107306131


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